October, 2007
Today Diddy signed a multi-year deal with Diageo to develop its Ciroc Vodka brand in exchange for 50% of the profits, which could mean more than $100 million for Diddy. Last night I watched Diddy on Donny Deutsch's CNBC show The Big Idea (by the way 5 stars for this show). Diddy explained that vodka was his drink of choice and he realized one day that none of the premium vodkas were marketed to appeal to the sexy, sophisticated, and money-spending crowd. So in classic Diddy style, he decided he was just the person to change that image and that Ciroc was the vodka deserving of such a blessing.
Bars, lounges, and clubs you better stock up on Ciroc. Hate him or Love him Diddy Gets Results!
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